Nissan has launched a campaign for the new direction of Nissan Australia online via digital agency Reactive.

The Innovation that Excites campaign is a 'take-over' of the Nissan home page and a key channel by which Nissan’s new central message – a renewed commitment to innovation and leadership – is conveyed.

Nissan has appointed Reactive to roll out several new major website initiatives that seek to increase Nissan’s online presence and help to communicate with current and prospective car owners.

The campaign will highlight the new 100 percent electric Nissan LEAF, the upcoming launch of Nissan Motorsport in the V8 Supercars Championship and provide a interactive destination for other innovations and stories.

Co-Founder and joint managing director at Reactive, Tim O'Neill, said the agency had been working closely with Nissan to create a stronger brand presence online.

“The rebrand and launch of the new home page represents what the new Nissan is about - dynamic and innovative,” he said. “We’re delighted to be partnering with Nissan and helping them to develop innovative plans for significant growth.”