RAPP Tribal takes home Gold Echo Award

RAPP Tribal New Zealand has won Gold at the International ECHO Awards, beating the best in the world in the Production Manufacturing and Distribution category for its Gourmet Dog campaign for client Heinz Wattie’s.

Of the 16 Golds awarded only two went to New Zealand agencies.

The ‘Thank You Notes’ campaign for Gourmet Dog provided a space for small dog owners, at www.alotoflove.co.nz, to write a public thank you note to their dogs for their unconditional love.

From the initial mailing to 10,000 people, there were over 7,750 visits to the site and over 2,871 personal notes were written.

RAPP Tribal managing director Robert Limb says the achievement demonstrates how a simple insight can drive a successful campaign deserving of international recognition.

“The number of small dog owners is increasing in New Zealand. We created something meaningful which really resonated with them and generated terrific results. We are thrilled to win Gold at the ECHO Awards amongst very strong competition.”

RAPP Tribal creative team Pat Murphy and Susan Young were behind the Gourmet Dog campaign and also won Silver at the 2009 ECHO Awards for ANZ Getting U Thru.

Every year, over 1,000 entries are submitted for the International ECHO Awards from around the world. 

Participating judges came from cities across the United States, as well as from UK, Brazil, Sweden, Spain, Italy, Belgium, Denmark, Scotland, Finland, Norway, Portugal, Hungary, Australia, New Zealand and Malaysia.