M&C Saatchi's digital production arm 'Make' has created a new ad for Qantas.

The banner, to promote the airline’s new faster, smarter check-in goes live today on the Sydney Morning Herald and WA Today websites.

It begins as shot of a Qantas customer in a static check-in queue accompanied by the headline: "Qantas finds a faster, smarter way to check-in".

The ad then walks the Qantas customer out of the queue and across the newspaper to check-in by simply swiping through the Q card reader in the MREC banner on the other side of the screen.

M&C Saatchi shot the ad in Perth using a green screen to enable the traveller to be ‘cut out’ and literally walk across the newspaper site on a transparent background.

M&C Saatchi digital creative director, Joshua Rowe, said the execution demonstrates Qantas’ new high tech check in service in a fun, entertaining way.