Melbourne creative agency Right Angle Studio has recently completed a project on behalf of Puma for the Puma Social "After Hours Athlete" campaign.
The studio worked with three artists, Darcel Disappoints, Rinzen and Tin & Ed, to produce a nine-hole 'After Hours' mini-golf course.
The course was installed for events in both Melbourne and Sydney and the holes are currently being sent to Puma Flagship stores.
Parties can be hard to remember so for the Puma Social "After Hours Athlete" campaign, the challenge was to create an unforgettable experience for both guests and media," says Right Angle creative director Barrie Barton.
"By focussing on the creative outcome, and not just the event, our aim was to produce something that was a true cause for celebration."
Artist and art director of the 'After Hours' Mini Golf Course, Karl Maier (Rinzen) said it was a unique and fun project to be involved with.
"The mini golf course was an innovative way of bringing design into the space so that it wasn't simply passive but encouraged real interaction," Maier explains.
"It also brought a new dimension to the 'After Hours Athlete' theme of the campaign drawing some clever parallels with the ins and outs and ups and downs of a big night out."
advertisement