Publicis Mojo unveils Burn push

Publicis Mojo Sydney has unveiled its first European campaign for Coca-Cola energy drink brand Burn.

Publicis Mojo Sydney has been working on the campaign for over a year, having won the business in a competitive pitch against several undisclosed European agencies.

A portfolio of three short films, Ride (directed by Garth Davis), Playground (directed by Glendyn Ivin) and Peepshow (directed by Jonathan Hill), kick off the integrated programme. The films will be activated online with seeding in over 65 community channels and will feature in Burn-branded social media spaces and an online hub. The films are previewable at www.mojothings.com

The films have been seeded online in more than 65 community channels and will also feature in Burn-branded social media spaces. Over the next three years, a range of as yet unspecified Burn-branded projects will emerge across 43 European markets.

"The idea was to give specific communities, which we saw to be connected with creativity and energy, the tools and assets to generate their own creative products," Publicis Mojo Sydney executive creative director, Micah Walker, said.

"We provided these communities with an overall umbrella structure to work with, but for the sake of credibility and authenticity we really let those involved create their own ideas."

Click here to see the videos.

CREDITS:

AGENCY
Publicis Mojo, Sydney
Chief Creative Officer – Craig Davis
Executive Creative Director – Micah Walker
Creatives – Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin
Production – Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak
Strategy – Graham Ritchie, Simone Ellis, Will Davie
Client Service – Simon Ludowyke

PRODUCTION COMPANY
Exit Films, Melbourne
Music Supervisor - Karl Richter at Level 2 Music
Sound Mix - Jason Murphy at GAS

‘RIDE’
Director - Garth Davis
Producer - Karen Sproul
Editor - Jack Hutchings at The Butchery
DOP - Grieg Fraser
VFX - Colin Renshaw - Cutting Edge

‘PEEPSHOW’
Director/DOP - Jonathan Hill
Producer - Allison Lockwood
Exec Producers - Garth Davis and Karen Sproul
Editor - Rohan Zerna at The Butchery

‘PLAYGROUND’
Director/DOP - Glendyn Ivin
Producer - Allison Lockwood
Exec Producers - Garth Davis and Karen Sproul
Editor - Peter Scriberras at The Butchery

DIGITAL
Digital Partners – The Rumpus Room, London
Creative Technical Director – Tomas Roope
Production – Steve Wyles
Lead Developer – Kentaro Yamada
Social Media Strategy – Jessica MacCormick

STILLS
Photographer – Ben Stockley
Retoucher – Innes Robins at Electric Art