Principals wins a further four REBRAND Awards

Brand consultancy Principals is celebrating four wins at the REBRAND™ Awards.

The agency was recognised for its rebranding of Sucrogen, Peoplecare, Subaru Australia, and The Trust Company.

These four awards bring Principals’ total REBRAND Award haul to 14 – making it the most REBRAND awarded agency in Asia Pacific, and among the top five most awarded internationally.

The REBRAND 100® Global Awards is the first global recognition award for the repositioning of brands.

Anaezi Modu, founder and CEO of REBRAND and the REBRAND 100 Global Awards, said: "In our seven years of the highly respected REBRAND 100 Global Awards, we have discovered that only a handful of branding firms are at the pinnacle of the countless talent we see around the world each year."

"Principals is clearly among those rare few, even though there is a different panel of renowned jurors each year. This is testament of the value the company helps to build for clients," says Modu.

Principals was honoured with a Distinction Award for its work on Sucrogen, the sugar company previously part of CSR. Having developed the strategy, naming and identity around the idea of 'positive energy', Principals helped embed the idea in Sucrogen culture through internal branding.

Principals also picked up three Merit Awards for the rebranding of Peoplecare, Subaru Australia and The Trust Company.

Principals’ executive creative director Simon Wright, said: "We’re absolutely delighted to be recognised for what we believe is exceptionally strong strategic thinking combined with outstanding creative execution."