Popcorn Creative gives SPEED Channel a new look

Melbourne-based Popcorn Creative has come up with a bold and high-energy launch campaign for SPEED Channel in 2012.

The project reinforces SPEED – Channel 505 – as the authority on motorsports with 24/7 coverage for the 2012 season.

Hard-hitting graphics are mixed with images from key properties – NASCAR Sprint Cup, World Superbikes, IndyCar, AMA Motocross, FIM Speedway Grand Prix and V8s.

The campaign is being broadcast across other Foxtel and Austar channels including Fox Sports and Fuel TV.

SPEED's channel manager James Harrison said the campaign is key to the channel's growth plans and the promo sequences aim to promote the broad calibre of motor sports.
“The project is the first opportunity for SPEED to develop an isolated campaign that talks to the Australian market,” he said. “The creative is dramatic and will leave viewers on the edge of their chairs geared up for the season ahead.”

Matthew Packwood, creative director at Popcorn, said the team used bold typography with fire and sparks to produce a strong impact.
“All in all, we created a dynamic style that matches the new logo, constantly reinforces brand values and delivers to brief,” he said.