Popcorn Creative and The Faith Agency revive Caulfield

The Faith Agency and Popcorn Creative have launched an animated TVC for the Caulfield Cup in a bid to renew the event's claim of being "more than a just a race day".

The spot uses animated stills in an epic cinematic style promoting free entry on race day and a free concert highlighting the social benefits of the Caulfield Cup in the kick off to the Spring Carnival season.

Concept creators The Faith Agency approached Popcorn Creative to produce the animated stills TVC citing their proven track record of delivering high end animation, with specific experience working with still images to simulate moving footage. The design challenge was to make the footage appear more than just super slow motion.

Creative director at Popcorn, Matthew Packwood, said a hyper-realistic look and feel to the animation was used.
"The emphasis was on high quality, showing aspects from perspectives in places that traditional slow motion cameras would not have allowed us to achieve," he said.

The Faith Agency creative director Craig Ford said the campaign was successfull executed.
"Popcorn has pushed the boundaries of what could be done with stills and brought the
campaign to life," he said.