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Plaza Films and Innocean have collaborated to produce the latest Kia Cerato spot called “Chairs” that will air nationally on free-to-air TV and cable.

The launch of the Kia Cerato Hatch signifies a milestone for Kia as it opens up the small car category to the brand with the addition of a hatch variant.

The Cerato hatch also carries a new Kia look, which has been created by head designer Peter Shreyer.

The new TV spot created with Plaza allows the viewer to see the style changes and showcase how Kia has changed through the use of the simple childhood game of ‘musical chairs’, but with a bit of a twist.

Credits:

Project Name: “Chairs”

Client: KIA

Production Company: Plaza

Director: Nick Robertson

Producer: Kim Kirby

Agency: Innocean

Creative Directors: Scott Lambert

Creative: Andrew Jones and Paul Bootlis

Agency Producer: John Lamble

Account Service: Amanda Wheeler and Simon Hornery

D.O.P: Daniel Ardilley

Editor; Danny Tait

Post Production: Cutting Edge

Sound Design: Simon Lister @ Nylon