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Ogilvy & Mather Sydney has used imagery of a man in training with the aim to reinforce the power of a new Panadol product, in a recent TVC.

The 'Hit Pain Hard' campaign, comprising a 30-second TVC, will officially launch new Panadol Extra, Panadol's strongest pain reliever yet.

"Australians trust Panadol with their everyday pain relief, and now Panadol offers an alternative for moments when they need something extra," explained Ogilvy Sydney's managing director Mike Daniels.

The TVC will run on free to air and pay TV until June 13. An outdoor campaign will also be in market late June.

Credits:
Creative Director Boris Garelja
Copywriter Dominic McCormack
Art Director: Liam Hillier
Agency Producer: Lisa Ristuccia
Account Management: Belinda Drew-Robinson, Josh Sandford
Production Company: Jealous Lovers
Director: Dennis Hitchcock
Media: Bellamy Hayden and Maxus

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