Why the caged bird sings
26 Jul 2011
Amy Winehouse was a brand. She might or might not have realised it, but we did. Yes, she was a woman, a girl, a singer, an artist, a soul - an extraordinary talent and a most grotesque example of excess and internal torture we've seen in modern times. Yet, she was also a brand - utilised by many marketers seeking that rough-edged ride that we admire from afar and then gasp at the crash.