One Show Entertainment success

BMF has come home with Silver from the One Show Entertainment for it's work on Lion Nathan's 'Six Degrees of Separation' in the Online Videos, Movies, Webisodes or Postcast category.

Saatchi & Saatchi also bagged a medal, receiving a Bronze for its Toyota Motor Corporation Australia – 'Country Australia Border Security -- Nothing Soft Gets In' in the Specials or One-Time Screening category.

The Second Annual One Show Entertainment Awards was held at American Cinematheque’s Egyptian Theatre in Los Angeles on February 17, 2010.

The event was hosted by Mary Warlick, CEO of The One Club, and Kevin Swanepoel, President of The One Club.

Finalists competed for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations.

AWARD WINNERS:

BRANDED APPLICATIONS
SILVER
WWF China –“Fate's in your hands” – Bartle Bogle Hegarty China
BRONZE
Procter & Gamble/Gillette – “uArt” – BBDO New York
Volkswagen – “Real Racing GTI” – AKQA
PlayStation - Sony Computer Entertainment UK – “Killzone 2 Webgame” – Agency Republic

ONLINE GAMING
SILVER
Frito Lay Doritos – “Asylum 626” – Goodby, Silverstein & Partners
BRONZE
Gatorade – “Gatorade NBA 2K9” – OMD
NGK Spark Plugs – “Haus of Hotties” – Engauge

UNSCRIPTED SERIES
GOLD
DuPont – “DuPont: Helping Rebuild Greensburg” – Ogilvy Entertainment
BRONZE
Nivea – “Nivea Hugger or Kisser” – OMD
Nike China – “Chase” – Wieden + Kennedy Shanghai
Cellular South – “Y'all vs Us” – Young & Rubicam

ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS
GOLD
Microsoft –“bing-a-thon” – Creative Artists Agency
SILVER
HBO – “HBO Imagine Integrated Campaign” – BBDO New York
Lion Nathan – “6 Beers of Separation” – BMF
BRONZE
Sony Ericsson – “Puppy Pulling Power” – Saatchi & Saatchi Frankfurt
DC Shoes – “Gymkhana Two” – DC Shoes
LEGO Systems –“LEGO CL!CK” – Pereira & O'Dell

DOCUMENTARIES
SILVER
Microsoft – “Dr. Bing” – Creative Artists Agency
BRONZE
NYC & Co, and Warner Brothers – “Oasis 'Dig Out Your Soul' - In the Streets” – BBH New York

CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA
GOLD
HBO – “Cube Film Installation” – BBDO New York
SILVER
HBO/Big Love – “HBO Audio Mural Installations” – BBDO New York
BRONZE
NIKE JAPAN – “NIKEiD GENERATOR” – beacon communications k.k.

SPECIALS OR ONE-TIME SCREENING
GOLD
Macy's – “Yes, Virginia” – JWT New York
SILVER
Cellular South – “Y'all vs Us” – Young & Rubicam
BRONZE
Toyota Motor Corporation Australia – “Country Australia Border Security - Nothing Soft Gets In'” – Saatchi & Saatchi

INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT
GOLD
Activision – “Guitar Hero” – Creative Artists Agency
SILVER
Adobe – “John Mayer Augmented Reality Music Video” – BLITZ
BRONZE
California Milk Processor Board – “White Gold i-tunes” – Goodby Silverstein & Partners”
State Farm – “Los Felinos de La Noche” – FiRe Advertainment/Alma DDB

OFFLINE GAMING
GOLD
Main Taxi Frankfurt – “Piss Screen Bluetooth” – Saatchi & Saatchi Frankfurt
SILVER
ESPN Monday Night Football – “Monday Night Football "Interactive Storefronts"” – Wieden+Kennedy New York
Henkel Rubson – “Chaos at Home” - DDB, Paris

THEATRICAL AND DVD RELEASES
SILVER
Lionel – “Lionelville” – Creative Artists Agency