Oktobor recently gave details of the 60-second fully computer generated TVC it recently completed for Twisties to be broadcast across Malaysia.

"We have had a long and solid relationship with Saatchi & Saatchi Malaysia for some time. For Twisties they approached us earlier than they normally do with a basic concept and asked us to work on the idea," explains Oktobor account director Ganesh Raj.

The idea's concept development fell to Oktobor animation director Gary Sullivan who began to expand it into a larger ad.

"Initially the ad was going to be 15-20 seconds set in a garage where two people were playing music and trying to 'vibrate' a pack of Twisties towards them," Sullivan said.

"We did a treatment around this and after discussions with Saatchi's, realised that they wanted something much bigger as they kept adding in new ideas and elements. So we went away, worked up the idea of people playing with the environment and using music as the key theme, came back with the ad on a much larger scale."

The brief from both client and agency was to appeal to cool kids in the same way a music video would.

"Bearing in mind the brief we approached the ad like we would a music video. This gave us scope to develop a whole raft of music related ideas including the original garage scene, a carnival aspect, a workmen using musical tools, birds playing telephone wires and a soccer stadium where the seats are piano keys.

"The soccer stadium was a particular focus with the World Cup starting soon," Sullivan continued.

Alongside music the ad's theme was 'irreTwistable' and centred around all of the characters in the TVC trying to grab an elusive pack of Twisties as it danced through each scene.

"Saatchi's were very clear - we had to deliver on the unexpected. In order to do this we heavily layered each scene with crazy detail. We started with the garage where the challenge was to light it in such a way that it looked dramatic and not dour, cool and real but not grotty," Sullivan explained.

The entire ad was modeled in 3D with music cue-ing the animation throughout. Illustrator Andrew Archer completed concepts for the city and the characters and with a short timeframe, the rest of the Oktobor team moved up a gear.

The animatic, timing, camera angles, 3D storyboard and the final shot of the city all had to be locked down and signed off.

Credits:
Client: Twisties
Agency: Saatchi & Saatchi Malaysia
Production: Oktobor
Director: Gary Sullivan
Artists:            
Craig Speakman
Gary Sullivan
Geoff Kirk-Smith
Patrick Blades
Craig Baxter
Andrew Archer