Ogilvy & Mather Sydney has launched the latest instalment of its Today's the Day campaign for Blackmores with a TVC focusing on a new dual-layer multivitamin product.

The spot explores the idea of people seeing each day as a fresh opportunity to take charge of their health.

The third in the series, previous TVCs launched last month focused on Blackmores' Fish Oil range and Flexagil, a new all natural topical pain relief cream.

Ogilvy Sydney's business director, Nathan Quailey, said many Australians might have good intentions to live healthy lives and eat well, but they don’t always follow through every day.

"It further reinforces the strategic call to action that has consistently been portrayed through all of the campaign's executions to date; that 'Today's the day' and that we can all make a change," he said.

The national campaign will run on pay and free to air television, together with online activity at NineMSN, YouTube and Blackmores.