It’s always igniting when the idea is ingrained in its execution, not plonked on top.

This execution is ingrained in its media, too. Literally.

The Ford advertisement for its transit vans is part of a campaign of graffiti executions painted around the window displays of a variety of shops in Athens, including a bakery, this florist and a carpenter’s shop.

Er, traffic stopping idea, Ogilvy & Mather.
Kudos, too, for prettifying a city that needs it.

Creative director,  Lazaros Nikiforidis 
Art director, Vangelis Tolias
Copywriter, Lazaros Nikiforidis 
Photographer, Carioca, Bucharest
Illustrator, Carioca, Bucharest