Nutella (that taste thrill alternative to the iconic black stuff for breakfast) has just launched a new tvc.

The BMF created Sunshine commercial is their first for Nutella and the first time in eight years that an Australian made Nutella commercial has run here.

The director is Sng Tong Beng for production company, Window. Ferrero Marketing Director, Yannick Durand, is patently pleased with the result. “The BMF team and director, Tong Beng have done a beautiful job of bringing this to life with authenticity, nuance and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen,” he reported.

“We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand.”

The campaign launched on Sunday night with a 30 second tvc, and will be supported by a 60 second cinema commercial, social, online and various POS materials.