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The 30-second spot, titled 'Alone', first aired on September 6, 2009, was written by Leo Burnett creative’s Dan Oliva and Rob Kleckner and directed by Plaza’s Nick Robertson.

It depicts the feelings of helplessness and isolation when ones car suffers mechanical failure.

Credits List:

Client: NRMA
Production company: Plaza
Director:  Nick Robertson
Producer:  Kim Kirby
Agency: Leo Burnett
Creative Directors: Andy DiLallo and Jay Benjamin
Group Head: Gary Dawson
Creatives: Dan Oliva and Rob Kleckner
Agency Producer: Rita Gagliardi
DOP:  Earle Dresner
Editor:  Danny Tait
Visual Effects & Post Production: Fuel

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