NOVA: Everything's on Show

WATCH VIDEO BELOW...

Three Drunk Monkeys has launched its first campaign for newly won client Nova Network, dmg Radio Australia, promoting the station's new Drive Show, Ryan, Monty and Wippa.

With the new tagline "Everything's on show", the campaign revolves around three TVCs, each starring a member of the team putting their home, habits and life "on show".

Ryan shows us his Flux capacitor, Monty takes us to her favourite coffee shop and Wippa shows us around his "pad" (which happens to be his parents' home).

Three outdoor executions will run in Sydney and Melbourne. One of the executions shows each team member's mobile phone number, encouraging listeners to text or leave voice messages. A selection of voice messages will be played on-air.

Campaign Credits

Agency: Three Drunk Monkeys

Client: Nova Drive Show - Ryan, Monty and Wippa

Creative: Justin Drape, Noah Regan, Nick Morrissey, Scott Dettrick

Content Management: Mark Green, Rich Fogarty

Head of Digital: Mark Ashley Wilson

WATCH VIDEO BELOW...