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DraftFCB Melbourne and Photoplay have launched a new TVC for the new Honda CR-V.

Brought to life entirely in-camera by director Scott Otto Anderson of Photoplay and DraftFCB’s creative director Scott Lambert, and filmed over two nights in a high-rise car park, the spot takes the viewer on a journey through a fantasy world.

After a set build of over three weeks, some 40-odd crew installed every scene – from a terrace house street scene, to a theatre, and a winter wonderland.

And all this had to happen within the car park's height limitation of 2.1 metres.

Each scene was then played out with the help of over 20 actors and stagehands, from a man in an astroturf suit to an actor dressed in cardboard boxes.

Credits:
Production Company: Photoplay
Director: Scott Otto Anderson
Producer: Oliver Lawrance
Post: Fuel VFX
Client: Honda Australia
Product: Honda CRV
TVC Title: Around & About
Agency: DraftFCB Melbourne
CD: Scott Lambert
Agency Producer: Lisa Ramsey

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