New head of planning for newrepublique

Jonas Katzellenbourg of newrepublique has been promoted to planning head and charged with the leadership of client brand and strategic planning into the digital space.

newrepublique's Nima Yassini said Katzellenbourg had a deep understanding of the company's bespoke strategic planning products and had delivered outstanding results for their blue chip clients  including Zurich, University of Western Sydney and the City of Sydney.

"He lives and breathes the newrepublique brand values, and this, backed by an impressive international body of work connecting brand with digital, made him unquestionably the right person for the job," said Yassini.

"I feel that our clients and potential clients will truly benefit from having Jonas at the forefront of their strategic planning in the digital age."

Katzellenbourg's background has a strong focus on global campaigns, with one of his specialties  being the articulation of a brand's legacy in different cultural environments particularly in the prestige market. In this context he has worked with brands such as Veuve Clicquot, AirArena, Kazaa, Deals Australia, American Express and Volvo.

Katzellenbourg said he was excited by the career opportunity and evolution of his direction.
"Planning for such a diverse range of high profile clients has been a great way for me to apply my existing knowledge and combine it with the unique tools and processes of newrepublique," he said.