New campaign to promote QUT

Queensland University of Technology (QUT), through its agency BCM, this week launches the latest commercial in its Graduate Success campaign series.

The campaign showcases the success of QUT graduates and aims to position QUT as ‘A university for the real world’.

The new 45 second TVC, which again features a real life QUT graduate telling her story in her own words, was filmed on location in New York.

"These TVCs are as real as it gets, from the natural way the graduates tell their own stories, to the content, shooting style and real locations," says BCM agency partner Kevin Moreland.

"The new TVC is a great addition to the series with an appealing and aspirational story of the exciting world of digital communications and life in New York," Moreland added.

The new commercial, which launched 25 July, features Business graduate Kaya Lobaczewski, now manager of Global Programs at Tribal DDB in New York. 

Click here to watch the TVC.