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Australian rental DVD / entertainment group Network Video, which services 370 stores nationally, continues with its retail and marketing strategies, launching an advertising campaign to profile and celebrate genuine movie buffs and their connection with their local Network Video store – home of The Movie People.

The two TVCs titled 'The Movie Guy' and 'Breakfast at Timothy’s', created by The Foundry, illustrate the Network Video tag line: ‘We’re the movie people’.

The TVCs aim to introduce viewers to the types of characters that one might expect to find at their Network Video store and that Network Video’s personality and service are a unique compared to its competitors.

The TVCs are currently airing nationally, during prime time shows such as Two and a Half Men', Australia’s Funniest Home Videos and Rove.

Network Video CEO Keran Wicks says: “This clever advertising campaign depicts our point of difference; that Network Video stores aren’t just generic, cookie-cutter outlets."

The advertising campaign coincided with the release of Network Video’s nation-wide survey, which reveals figures related to whether Australians prefer to rent a movie, as opposed to buying or downloading.

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