MySpace hires commercial head

MySpace has hired former AOL UK director of affiliate and search Peter Mycock as commercial director in Australia and New Zealand, ahead of a major MySpace global relaunch.

Mycock will head up the Australian operations of the social networking site's relaunch, codenamed 'Futura'. The first phase will feature new aesthetics, including a redesigned logo, and simplified interface and navigation.

The “reimagining” will also present new advertising products and Mycock said the new site will endeavour to, “deliver engaging and deeply integrated advertising opportunities. MySpace will offer unique social advertising products that leverage our social leaders, and spread network-wide virally”.

In the newly created role, Mycock will oversee all commercial operations including business strategy and partnerships, sales team leadership and corporate development. He will also be responsible for online gaming site IGN and men's online magazine Askmen.

Mycock reports to MySpace managing director Nick Love.

Story by Wenlei Ma, AdNews.