Myer 'Spring Racing' TVC

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The magic of front projections and colourful raindrops brings this Myer world alive in a spot directed by Scott Otto Anderson.

Featuring Jennifer Hawkins, this projected world shows illustrated flowers and other racing-inspired iconography that ignite with colour as raindrops fall on the scene.

The suite of whimsical illustrations was created specifically for Myer’s 'Spring Racing' campaign by illustrator Rebecca Weltzer.

Pastel watercolours merge with hand-drawn illustrations in a ‘colour by numbers’ inspired execution that highlights all the fashion of the spring carnival season.

Credits:
Director - Scott Otto Anderson
Production Company - Photoplay Films
Agency - Badjar Ogilvy, Melbourne
Creative Director - Michael Knox
Art Director - Joe Hill
Writer - Lenna Boland.
Illustrator: Rebecca Weltzer

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