First, please forgive me for observing Terry Crews' pose. I’m a girl. How could I not notice where the camera’s focus appears to be.
What is this picture? It’s an Old Spice promotion for the new scent, Danger Zone – an interactive experience that Wieden + Kennedy, Old Spice, The Mill, director Tom Kuntz of MJZ, Mackenzie Cutler and Vimeo dreamed up.
You see not only is Terry Crews able to flex his muscles in precise rhythmic order to create a drum solo – you, too, can take control of the drum kit using your keyboard and create your own muscle-powered track.
Hint: Press your ‘a’ key and see what happens.
For the Aussies, Terry Crews is a former NFL player and star of Expendables. He also played Chris Rock's dad on the Everybody Hates Chris, and U.S. President, Dwayne Elizondo Mountain Dew Herbert Camacho in the movie, Idiocracy. Crews stars in several Old Spice commercials.
The commercial is a week old, but the interactive experience took off as a viral just before the weekend on Vimeo, with 1.7million views in 2 days.
"I constantly get out of my comfort zone," Crew commented. "Looking cool is the easiest way to mediocrity. The coolest guy in my high school ended up working at a car wash. Once you push yourself into something new, and whole new world of opportunities opens up. But you might get hurt. In fact you will get hurt. But amazingly when you heal, you are somewhere you've never been." This quote is why LOL was coined.