Good, I have your attention.
Cadbury Dairy Milk Mousse is about to launch a print and digital campaign to support its two new flavours – double chocolate and raspberry chocolate – and build on Joyville’s appeal to women
Saatchi & Saatchi Sydney developed the two new 15 second tvcs – one for each flavour. These went to air on Sunday, September 2nd.
They’re both product as hero commercials because chocolate does hero rather well for most people. A cover of the ‘60s track, Judy in Disguise, underscores the visual seduction.
“We wanted to balance the messaging around CADBURY DAIRY MILK Mousse's being a delicate and delicious treat for women with the charming and playful nature of CADBURY DAIRY MILK Joyville,” Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk enthused. “ The tone and feel of the spots are the meeting of two worlds, the perfect balance between a beautiful, feminine world and the charming, playful nature of Joyville.”
The tvc was directed by Scott Otto Anderson and produced by Oliver Lawrance for Photoplay Films. Post production by Heckler.
The print campaign also uses the visual allure of chocolate, with a stylised chocolate mousse on a spoon the hero of a uncluttered layout.
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...