The third instalment of MercerBell's One Word campaign for Allianz featuring more "Aaah..." moments went to air this week.
The 30-second TVC depicts three different insurance situations – a man travelling overseas who has his luggage stolen, two blokes attempting to back up a trailer who are distracted by a bee and and the now familiar real estate agent caught in a hail storm - a character who has aired for the last eight weeks.
Directed by Brendan Fletcher with post by Heckler, this is the first time Allianz has advertised its travel insurance offering on TV. Julie Dormand, Managing director of MercerBell, said the campaign had been a lot of fun.
“We already have such rich creative territory for this campaign, and travel insurance just opened up the scope even further,” she said.
Since the launch of the campaign in January 2012, Allianz has advised that brand awareness has increased “significantly” and sales were “well above plan."
“We wanted to tap into the human side of insurance, to own that moment when things go wrong and link it directly to Allianz. The latest ads are an opportunity to keep the creative idea fresh and build on the humorous moments that are helping to embed Allianz into the vernacular,” Dormand said.