Meat & Livestock Australia is to launch a TV campaign for beef this Sunday, with support from in-store and social media activity.

The campaign also consists of a competition giving someone to win their "ultimate beef wedding reception".

The campaign is the purportedly the biggest marketing campaign MLA has launched for beef.

BMF creative director, Dennis Koutoulogenis added, “Whatever the setting, going for the nice juicy bit of beef steak or a sausage is the instinctive choice for most Aussies. It?s only natural to trust your Beeflex.”

Creative agency: BMF
Production company: Gods and Monsters
Post production: Fuel
Music: Eclectic Music
Sound: Song Zu