Minear to chair Kojo creative think tank

Kojo has revealed The Creative Incubator, a new initiative designed to facilitate creativity and to provide structure to the process of strategic business planning led by David Minear.

The creative heavyweight has been appointed as external chair on the CI Board and will work alongside director of creative strategy Marty Pepper and co-founder Kent Smith.

The board will meet ten times a year to discuss creative ideas and strategies including television series ideas, children’s entertainment, events, apps, mobile marketing opportunities amongst many other issues.

Kojo chief executive Loewn Steel said there was a great deal of creative untapped talent working for the company.
"The CI will play an important role in our future growth, making us even more relevant to businesses that we currently partner with in the advertising and marketing space," Steel said.
"We anticipate creating opportunities that embrace innovative use of technology, visual mediums, and the digital space - developing content for all emerging media."

Minear boasts an impressive advertising career with key positions at Young & Rubicam including national creative director, vice chairman Australasia, managing director for the Adelaide arm and chief executive for the Mattingly Melbourne office. He runs his own independent Australian recording label, Bombora and a boutique advertising consultancy under the same name.

Steel said Minear's ability to provide structure for creative thinkers in order to convert ideas into deliverable outcomes is one of his key strengths.
"Most importantly he shares the same creative philosophy as Kojo – to be unexpected and unforgettable. The CI will invite other members of the Kojo staff, as well as great external creative heads to join in, add to the richness of thinking and provide the discipline and process to grow creative revenue streams."