Media Federation Awards 2011

The Media Federation of Australia has just launched the 2011 Media Federation Awards.

Encouraging the "finest thinking" and "solutions in media practice that have contributed to the success of an advertising campaign” the awards are in their 13th year.

Entry deadlines are 24 June, 1 July and 8 July with further information being available at www.mediafederation.org.au.

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Branded content design demands

Branded content is here to stay, that is for sure. So what does that mean for designers? Having a sponsor on board means that you have to create composite logos, which is quite challenging; essentially you need to create a logo that holds another logo.