Media assisting youth

Media Assisting Youth (MAYDAY) is back for 2010, and is again rallying the media and advertising industry and advertisers to support its mission of helping disadvantaged and under-privileged young people in the community.

Now in its fourth year, MAYDAY is seeking record numbers of media owners and advertisers to join the movement.  

MAYDAY founder Kerry McCabe said: “We are inspired by the early support from our loyal existing sponsors. This year we really want to grow the partner base and bring new media owners and advertisers on board to take the result to another level.”

This year we’ve selected six amazing organisations that support disadvantaged young people, and we ask that the industry will continue to embrace our cause – to help these groups improve the lives of young people in need.”

New in 2010, MAYDAY has incorporated a marketing mentoring program for all its not-for-profit partners – designed to help them build their brands and assure sustainability through developing their own innovative fundraising and sponsorship programs.

Over the past three years, MAYDAY has generated over $2 million in cash, and $1.5 million in media and pro-bono support for youth focused not-for-profit organisations. To date, over $700,000 in advertising packages have been donated for 2010 by Australia’s leading media brands.

The target in 2010 is for MAYDAY to exceed last year’s result of $900,000, which will be distributed across organisations including Oasis Youth Support Services, KidsXpress, Rare Earth Foundation, South Sydney Youth Services, Fighting Chance and Carevan Foundation.

The annual MAYDAY event will be held at Merivale’s Hemmesphere in Sydney on August 18, 2010.