mcm media has announced the launch of a new business division dedicated to radio creative, Audible Intelligence.

Audible Intelligence is an audio production house that offers advertisers the opportunity to tap into mcm's 25 years of experience producing creative radio content (mcm first created and launched Take 40 Australia in 1984).

The new offering provides creative radio campaigns, from concept development to script writing to creative execution, for advertisers wanting to tap into the power of effective radio advertising.

Audible Intelligence is headed by Creative Director Andrew Tanner, who over the last 30 years has worked as a music journalist, professional musician, producer, copywriter, scriptwriter, and creative director at mcm entertainment group.

"Audible Intelligence is based on a philosophy that the best radio creative is like any great creative - that it's driven by great ideas. Radio as a medium also has unique characteristics. If we understand and use these intelligently, radio can be one of the most powerful ways to communicate to the audience," said Mr Tanner. 

www.audibleintelligence.com.au

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