M&C Saatchi is reminding everyone that the good of giving is a little bigger at Christmas because of eftpos.
eftpos is continuing the Christmas giving it began last year. It will donate up to $1 million every time the SAV or CHQ buttons are pressed. The charity for 2012 is Vision Australia, so the funds will go towards the building of a world class training facility for seeing eye dogs in Melbourne.
M&C Saatchi has developed a campaign to promote this, which is spearhead by a 30 second television commercial on air from November 18th.
In the feel good spot, clichés are used as toys - because Christmas ads are allowed to be playful.
A man who buys a few drinks for friends at his local is rewarded when he presses the SAV button. A chorus of chorus of Handel’s Messiah applauds him. When he turns around, he sees that the whole pub is now regaling him in full voice.
He walks down an aisle through the rejoicing crowd with his tray of drinks and stops under a sign that appears to adorn his head with a crown - an eftpos motif ...And at exactly that moment, the line “King of kings…” is sung.
The voiceover announces that, “This Christmas, a little button can do a lot of good. eftpos will donate to Vision Australia, just press CHQ or SAV.”
The full campaign includes outdoor, print, radio, direct mail, social media and showcase outdoor executions.
“The eftpos Giveback campaign demonstrates our commitment to the community while also facilitating consumers’ secure and easy access to their own money, and helping them stay in control of their spending,” commented eftpos head of marketing, Neera Manawakul.
“M&C Saatchi helps bring to life the spirit of Christmas at eftpos and we’d love to see more Australians pressing CHQ and SAV this Christmas.”
M&C Saatchi executive creative director, Ben Welsh added, “This was a brutally simple way of showing how people are doing good by simply using eftpos this festive season.”