Limehouse resolves to 'pay it forward'

Sydney retouching house Limehouse has resolved to 'pay it forward' by donating skills to charitable causes for 2012.

Established in January 2011, Limehouse is now regularly commissioned by agencies and production houses here and overseas. Clients include Droga5, DDB, M&C Saatchi, EuroRSCG and Host.

For 2012, the five members of the Limehouse team will set aside 10 per cent of their time to help charitable causes. The main beneficiary will be the Child's i Foundation, a Ugandan orphanage run by Lucy Buck from the UK.

Limehouse developed the 'I'm giving' campaign, which uses the profile of one of the orphan's residents and a simple message to inspire potential donors to give.

Limehouse director James Lucas said supporting Child's i Foundation is an important part of his company's work.

“We've had a great year. There were stressful times of course, but with the support of new friends we've managed to establish a new home and a new business,” he said. “In Uganda, however, more than 2.5 million children have no home and no support. Our hope is that this will help raise the profile of Child's i.”

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