Two octogenarians drag racing on mobility scooters with an Elizabethan-outfitted Barbara Windsor as the Queen of Bingo race starter. You know what comes next . One, "humour sells." And two, the English are wickedly good at humour,
“What would you do just for the jackpotjoyof it?” the commercial then asks. Indeed. I can’t wait for the next commercial.
Bingo website, Jackpotjoy.com, has just released a new £4m (Aus$6.2m) advertising campaign, Just for the jackpotjoy of it (that is the name of the campaign, but may also represent the attitude behind it).
We’d call it hilarious. They call it daft. It swoops up both the fun of bingo and the greater fun of winning. More importantly it swoops up the audience in the fun of both.
“The Jackpotjoy.com brand is all about having a bit of fun and we hope to inject a bit of that daft fun into everyone’s everyday lives - whether that’s having a fun flutter on Jackpotjoy.com or inspiring people to do something daft ‘Just for the Jackpotjoy of it’,” Michael Saunders, managing director of Jackpotjoy.com remarked.
The campaign, by hot London agency, Isobel, will be supported through PR and social media from Fever and Things with Wings respectively, while media planning and buying has been overseen by Maxus. The initial campaign run will be from September until February.
Isobel is the advertising agency whose self-statement is, “100% independent. And independent in spirit. Creatively irreverent. Contrarian thinkers by nature. Ambitious beyond reason.” I am not the only person who just said, “whoa, that’s me,” am I?