Leo Burnett Sydney has taken out the Gold Lion for Creative Effectiveness at Cannes. It is the only Australian winner and the Asia Pacific region in the category for its Watermark campaign for Bundaberg Rum / Diageo.
CEO Todd Sampson said that to win Australia's first global Cannes Effectiveness award was a brilliant honour.
"While it's always nice to be recognised on the global stage some awards have more meaning than others,” he said. “It's great for us and it's great for Australia to finally win one at this level. This is going straight to the pool room.”