Leo Burnett Sydney has created an iPhone app for the Bundaberg Distilling Company that tells users who they are and what 'tipple will whet their whistles'.

The IngeniOmeter is a fusion of Victorian mechanical innovation and modern digital wizardry that detects whether you have the qualities to be top shelf material as well as recommending rum mixes.

Using your photograph, the app decides whether you have the ingenuity of a Bundy Miller, or whether you 'ooze the ineptitude of a fungal cheese'.

Andy DiLallo, chief creative officer at Leo Burnett, said the app was clever and very amusing.
“It's fun, it's useful and in the spirit of the Bundaberg Millers, it has been meticulously crafted by all involved," he said.