Actor Kevin Spacey has today launched the Hyundai Motor Co. and Microsoft Advertising New Thinker's Index (NTI), a ground-breaking interactive digital content experience where people can discover the new thinkers who are shaping the future. The online platform allows users to discover what kind of a thinker they are and map the result against great thinkers of the past and present.

From renowned great thinkers of the past to famous sports stars, music legends and actors of the present, the New Thinker’s Index allows you to map whose mind works in similar ways to your own.

Kicking off the campaign Oscar-winning Spacey and RocknRolla actor Toby Kebbell took part in a challenge to produce a film in just 24 hours.

A host of high profile personalities from a variety of disciplines (including Joseph Fiennes, Devlin, Toby Kebbell and Helena Christensen) are supporting the New Thinker’s Index and have put their own minds to the test in a series of 22 short films, which show each personality tested in a manner that challenges the way they traditionally think. 

One film sees actor and thespian, Joseph Fiennes and rising star of the grime scene - rapper Devlin, come together to explore the common ground that exists between Shakespearian poetry and modern street language. 

Another film, sees twice land speed record holder Richard Noble, pit his technical genius against school kids in a go-kart race.

Jonathan Oliver, senior digital strategist at Microsoft Advertising said that the creation of the New Thinker’s Index enables people to not only map out the way they interpret their everyday actions but also understand the rationale behind why they think that way.

"They can also see how their brain compares to some of the most well-known thinkers and most recognised faces of our time - building a fascinating directory of the different ways in which people think today," he said.

www.newthinking.au.msn.com