JWT Sydney, Exit Films, Engine and Nylon have collaborated with the homeless community to produce a campaign for Youth Off The Streets.

The nationally screening 30 and 45 second TVC spots directed by David Rittey aim to raise awareness about youth homelessness and carry the tag line of 'They need your help, but know who needs it more'.

JWT Sydney executive creative director Mark Harricks said the agency worked with a group of homeless people in Sydney.
“They were willing to share their stories and experiences, in an effort to challenge the attitudes of indifference to youth homelessness in Australia and improve the lives of young people living on the streets," he said.

Youth off the Streets was established in 1991 by Father Chris Riley. Over 50,000 homeless young people have been helped and supported by the organisation.