JWT feels the Ford difference

JWT Melbourne has launched the last chapter of their three-part campaign for Ford Territory. The spot follows the adventures of a real Ford engineer Damian and his engineer mates as they use the Territory’s 2.7 tonnes of towing capability to take a 'mountain of snow' up a mountain.

JWT's creative director Richard Muntz, said the films engaged viewers with Ford's "Feel the difference" message.
"The films bring it to life by inviting its engineering team to put the new Territory to the test through unique, real life challenges," he said.

As part of the campaign, Mindshare coordinated in-programme content featuring Ford ambassadors, Michael and Lindy Klim, on Better Homes and Gardens and The Renovators to demonstrate the Territory's smart new technology and the introduction of the highly anticipated diesel engine. 

Early results from the campaign are impressive. Since launching mid-June the Territory homepage has recorded more than 140,000 unique visitors, the Facebook and Touchscreen videos combined have been viewed over 30,000 times.

The vehicle has achieved over 23 per cent share of the medium SUV segment, making it the number one in the segment for the second month in a row.