The latest campaign by Jungleboys for The Black Dog Institute coincides with Exercise Your Mood Week running nationwide from September 12-18.

The premise uses the literal translation of depression's black dog, manifesting in a real life animal following a man around from the moment he wakes up. By exercising, body, mind and mood, the man finds that after a morning jog, the big black dog is now only a small puppy.

Based on the research that regular exercise can be as effective for treating mild to moderate depression as anti depressants the tagline says, "Exercise your mood and bring the black dog down to size."

Directed by Leigh Richards, the executive producer for Jungleboys was Jason Burrows with the actor Brendan Cowell doing the voiceover.

The Black Dog Institute officially expressed thanks to all organisations and individuals involved in the creation of the campaign.