Jump start: new look, new location

The Adfest working committee has announced that the advertising festival will be held in a new venue on the island of Phuket, Thailand – a different location for the festival, which is now in its 14^th year.

Vinit Suraphongchai, chairman of the working committee explains: "We were unfortunate this year as Thailand's political situation meant we had to cancel the main event for Adfest 2010, even though the judging for the creative awards was held successfully in Tokyo."

"Luckily, the cloud had a silver lining as it allowed us the opportunity to refresh our model and come back with a plan to make Adfest better than it has ever been before. This includes a new look, new content and new location," says Suraphongchai.

Next year's Adfest event will be themed 'Jump Start'.

Jimmy Lam, president of Adfest working committee said: "We wanted a theme that shows our commitment to and encouragement of the young blood in the marketing communications and production industries of Asia Pacific."

"We have established Young Lotus Workshop and Fabulous Four New Directors that motivate the young stars of today and promote the best creative ideas coming up through the ranks," Lam says.

"Jump Start reflects this and also mirrors the effort we are making to ensure that ADFEST takes its place on the creative awards stage with renewed energy and fresh thinking."

Adfest 2011 will be held from March 17 to March 29, 2011.