Jennifer Hawkins is the new brand ambassador for Mount Franklin Lightly Sparking water in a new campaign by McCann Worldgroup Sydney for Coca-Cola Amatil.

Head of Coca-Cola Amatil Brands, Belinda Brennan said Jennifer was chosen because of her natural synergies with the brand.

“We’re thrilled to have Jennifer on board and we’re looking forward to working with her on a number of exciting projects this year,” she said. “She encapsulates all the attributes that Mount Franklin Lightly Sparkling stands for – proudly Australian, positive, and vibrant.”
Commenting on the partnership Hawkins said she was looking forward to working with the dynamic brand.

“This will be my first licensing deal for my swimwear label, Cozi. It is so exciting to see my brand continue to grow. It's a great fit as Cozi is all about being fun, fresh and adding a little bit of sparkle,” she said.

Hawkins will also star in the new TVC being filmed in February as well as appearing in print, outdoor and online executions from March 2012.