It’s game on at BMF

It’s huge. It’s a game. It’s called, Tag Me If You Can. I bet you want to.
There’s a prize of $150,000. I bet you want to more now.

Expedia has launched one of the largest gamification projects ever achieved in Australia and New Zealand with this online interactive game.

They collaborated with creative agency BMF, DangerMouse Productions, Carat Sydney, We Are Social, and Cre8 Marketing & Entertainment to create the game.

In it, Nathan Jolliffe (of The Amazing Race & Celebrity Apprentice) travels to 15 secret destinations around the world.  Jolliffe leaves video clues and a host of other clues for users to guess and tag his location (to within ten metres). There’s a new game every weekday at 11am and players have a day to tag Jolliffe. Facebook and Twitter are used to hand out extra clues. The competition runs until August 20th.

Tag Me If You Can is supported by TV, online advertising and social media, in addition to promotion across Expedia’s Australian and New Zealand sites.
The campaign aims to increase awareness and interactivity of Expedia’s social media presence and reinforce the brand’s positioning as a travel expert.

“Tag Me if You Can is...a great example of how brands can use compelling content and interactivity to drive business performance and growth,” Georg Ruebensal, managing director of Expedia ANZ enthused.

http://www.youtube.com/watch?v=ItfwSRo0QlU