Moon’s been doing some digital work for Sunglass Hut, to increase sales and engage generation Y with the Sunglass Hut brand by starting the dialogue between Sunglass Hut and its consumers in social networking circles.

Moon designed and developed a Facebook application called 'Crimes Against Cool', which invited users to find photo’s of their friends on Facebook, in uncool situations, and issue them an arrest.

The friend is notified and upon acceptance of the crime a voucher is issued offer them a value off should they choose to go redeem themselves at their nearest Sunglass Hut.

The aim of the campaign is to position SGH as the true cool curators, encourage a ‘friendship’ with consumers and initiate an interactive, genuine and interesting dialogue between Sunglass Hut and our target consumers.

The application is being supporting by a Facebook ad buy, plus eDM campaign and website referral.
http://apps.facebook.com/crimesagainstcool/