Interbrand rebrands Chantal Manning-Knight

Interbrand Sydney has rebranded Chantal Manning-Knight launching a new business identity for the creative recruitment specialist.

Now she is Chantal Manning-Knight, head of fittings, alterations and repairs for Cloak & Dagger, online purveyors of the finest coats and knives.

The rebrand was born from the awkward fact that the first thing people do when they are called by a recruiter or headhunter is to pretend they are not talking to a recruiter or headhunter. Chantal Manning-Knight's job is one that requires absolute secrecy and discretion.

cloakanddagger.net presents itself as an online store specialising in personalised fittings, tailoring and alterations for businesses and individuals.

Manning-Knight is excited about her new identity.
“I am really excited about finally getting out of the recruitment business and realising my dream of opening up my own Cloak & Dagger store,” she said. “I've worked hard to establish a place where you will find true craftsmen and artisans of the highest calibre.”

Richard Curtis, managing director of Interbrand Sydney, said working with Chantal Manning-Knight in the past made the job easy.
“Chantal is an outstanding rectruiter who has helped place many incredibly talented people in our own business,” he said. “So we thought it only fair that we return the favour with interest, by creating a brand like Cloak & Dagger to fit her own needs.”