Ask creative legends the questions for which you’ve always wanted answers.
Caxtons 2012 delegates will get the chance to put questions to two icons of advertising, Lee Clow and Jeff Goodby, at the first ever Creative Legend session, to be held at this year’s event.
Clow, the Chairman and Global Director of TBWA\Worldwide, will make a virtual appearance via a live stream. Jeff Goodby, co-founder of Goodby Silverstein & Partners, will be up on stage.
Clow will share some of the experiences that shaped his career, including stories of his close collaboration with the late Steve Jobs, with whom he developed the legendary 1984 ad campaign that was pivotal to the creation of the Apple brand.
Goodby completely revitalised the US milk industry with the simple question: "Got Milk?”. The slogan became, and still is, part of the American vernacular. The campaign made its debut in 1993 and is still running today.
Both Clow and Goodby are stars of the Emmy Award-winning 2009 film about the ad industry, Art & Copy.
Delegates will be able to submit their questions to Clow and Goodby in advance of the Creative Legend event by emailing.
Goodby, who is attending Caxtons 2012 as an international speaker with Goodby Silverstein & Partners managing partner, Derek Robson, will also address delegates in a separate session.