Innocean Australia has released its Make An Impression campaign for Hyundai i40 Tourer.
Featuring the work of US artist Jim Denevan, renowned for his vast scale desert sculptures, the artist created a design on the surface of a salt lake (Lake Rebecca) in remote central Western Australia.

When viewed from the air the image becomes a metaphor for the impressive design and function of Hyundai’s newest addition to their range. The spot was produced by The Sweetshop and directed by Noah Marshall.

Scott Lambert, Innocean's creative director, Innocean, said he knew they needed a concept that was big, fresh and inspiring.
"Putting the i40 in the hands of Jim Denevan, and capturing the event with Noah Marshal's story telling skills, has delivered this in spades," he said.

The campaign runs across a range of media including television, online, point of sale and print as well as sponsorship elements with Sculpture By The Sea and Grand Designs Live.

See the behind the scenes in the making of Make An Impression

PART 1: http://www.youtube.com/watch?v=FQTN4ekJq3s

PART 2: http://www.youtube.com/watch?v=lZcismhkdrg

PART 3: http://www.youtube.com/watch?v=zP3mzb6SZMs