Indulge the senses

Six Scents: Series Two is the second year that 3 Deep has partnered with Six Scents Perfumes on a project that brings together a group of six designers and perfumers to develop a limited edition series of fragrances in partnership with fragrance producer Givaudan.

This year's program includes: Phillip Lim and Natalie Gracia-Cetto; Damir Doma and Yann Vasnier; Henrik Vibskov and Louise Turner; House of Holland and Stephen Nilsen; Richard Nicoll and Rodrigo Flores-roux; along with Toga and Alexandra Kosinski.

It is the second year that 3 Deep Design has collaborated with Metaproject on this initiative. Annually, the project presents a group of six artists and perfumers to develop a limited edition series of fragrances to help raise money for charity.

Six Scents: Series Two features fragrances by the following renowned perfumers and designers in partnership with leading fragrance producer Givaudan.

3 Deep Design also collaborated with video artist Marco Brambilla, botanical sculptural artist Azuma Makoto, and photographer Justin Edward John Smith.

Each designer fragrance is offered in a limited quantity of 2,000 with a percentage of the net proceeds go towards the charity, Pro-Natura.

Speaking about the project, Metaprojects creative director Kaya Sorhaindo comments, “Six Scents is a celebration of our ability to respond creatively to challenges both human and environmental".

The project launched in October 2009 in New York, Tokyo, Seoul and London.
Six Scents: Series One made its debut in over 90 boutiques and department stores around the globe including 10 Corso Como, Joyce, Cosmic Wonder, Colette, Surface2Air, New Museum Store, Seven New York and Assin.

In additional to the packaging program, 3 Deep Design were required to address the following: Six Scents visual identity; communication materials; website onceptualisation; exhibition signage and invitations; advertising placements; image making and art direction; and outdoor development.

 

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