IAB Awards finalists revealed

IAB Australia has announced the 2010 IAB Australia Awards finalists, noting an increase in the number of agencies and brands submitting entries.

A total of 21 agencies were selected as finalists across the Awards’ 11 categories, with Mediacom and Publicis Mojo-Melbourne securing the lion’s share, taking six and four nominations respectively.

In total, 182 entries were submitted and reviewed by a panel of more than 60 industry-respected judges who were looking for the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months. These entries were submitted by 47 agencies, representing 91 organisations and over 130 brands.

This year’s awards has also seen an increase in entries for the brand related categories, highlighting the shift towards brand advertising online with FMCG and finance industries in particular.

The winners will be announced at a ceremony in Sydney on July 22, 2010 at the Hordern Pavilion.

“The finalists for the 2010 IAB Australia awards clearly demonstrate the growth of online advertising across a broad range of industry sectors,” said Paul Fisher, IAB Australia’s CEO.

According to Fisher, the 2010 Awards judges have lauded the entries as the highest quality work they have ever seen submitted for online campaigns.

The entry judged as Best of Show Award will gain entry into the IAB’s U.S. MIXX Awards in September 2010. Previous entries have achieved great success at the MIXX Awards with last year’s entry winning the coveted Best in Show in New York.

In addition to this, the Creative Showcase quarterly winners will vie for Creative Showcase Grand Prix Award also to be announced at this year’s IAB Awards.

IAB Australia Awards 2010 Finalists (listed by entry number)

Category: Brand Awareness and Positioning
· Droga5 - 4320LA & 4320SYD; V Australia
· Mediacom - Alienware Clan Challenge; Dell
· Ikon Communications - Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia

Category: Direct Response and Lead Generation
· WHYBIN/TBWA/TEQUILA - Take the Wheel; Nissan Australia
· Ikon Communications - Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia
· Mediacom - SMB Campaign Nov09-Jan10; Dell

Category: Product Launch
· Emitch - iPhone Application Launch; Domino's Pizza
· Mediacom - Avril Lavigne Black Star; Procter & Gamble
· OMD Australia - Brave Wave!; Neutrogena Wave
· ZenithOptimedia - 5 Seeds; Lion Nathan

Category: Brand Loyalty and Retention
· Publicis Mojo - Members' Lounge; Virgin Mobile
· Bullseye - B Your Best - The Wellbeing Revolution; Blackmores Limited
· BMF - The Hit List; Commonwealth Bank of Australia

Category: Brand Destination Site
· Colman Rasic - You Know Who You Are; Premium Beverages – Coopers
· Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury
· Leo Burnett - Canon EOS Photochains; Canon

Category: Cross-Platform Integration
· WHYBIN/TBWA/TEQUILA -Take the Wheel; Nissan Australia
· Publicis Mojo – Melbourne - The Art of Walking; Tourism Victoria
· Mediacom - Alienware Clan Challenge; Dell

Category: Branded Content
· ZenithOptimedia - 6 Beers of Separation; Lion Nathan
· Publicis Mojo – Melbourne - The Art of Walking; Tourism Victoria
· Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury

Category: Search Marketing
· Dgm - Allianz Search Campaign; Allianz
· e-channel Online - Flight Centre Paid Search Marketing Campaign; Flight Centre Limited
· Experian Hitwise - SCTI Online Offline Integration; Experian Hitwise

Category: Social Media Marketing
· Mediacom - Spring Racing Carnival; Yellowglen
· Mediacom - Pringles King Can; Procter & Gamble
· Leo Burnett - Canon EOS Photochains; Canon

Category: Rich Media and Digital Video
· Longtail Communications - Zoom; Dale Alcock Homes
· Mindshare – Sydney - Land Rover Defender 90 - Content Distribution; Land Rover
· OMD Australia - $1 Board Game; McDonalds

Category: Not-for-Profit / Public Service
· FNUKY – Censordyne; GetUp!
· Starcom - Pedigree Dog Adoption; Mars Petcare
· 303 - Jesus. All About Life; The Bible Society, NSW